Food Photography Case Study

Jason Spoor reached out to Yaser UK for an SEO service that increased visibility on Google search and generated 3 quality leads per week.
Author
Yaser Ayub
Published
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November 3, 2021
Reading Duration
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3m
|

Company

Jason Spoor

Industry

Food Photography

Services

SEO and SEO Content Creation

Who Jason Spoor is

Jason Spoor is a talented food and drinks photographer working in London. He approached Yaser through a referral, for SEO assistance. The main objective of this union was to increase quality leads to the website and rank his website on the first page of Google search for relevant search terms.



The SEO strategy included technical SEO audit, keyword research, website optimisation and SEO content generation.

The SEO strategy achieved:

  • ranking on the first page of Google for the keyword 'food photographer london'
  • increase in clicks for 'food photography london' by 102%.
  • increase in New Users to the website, from 116 to now 230, a 98% increase. 

The SEO steps Yaser UK followed

Jason Spoor’s main business objectives were to rank on the first page on Google and to increase quality leads. To do that, Yaser put an SEO strategy in place. 

First step

Yaser executed an SEO audit on Jason’s website to identify any technical issues. He fixed the technical SEO elements such as page speed, alt tags on all images and ensured that the page was indexed by Google bots successfully. 

Second step

Secondly, strategic keyword research followed. This process involves researching and evaluating the right terms Jason’s business would rank for, keywords such as ‘food photographer london’ or ‘drinks photography’. The right search terms are important for website optimisation because once a page is keyword optimised, it starts attracting relevant traffic and the right leads.

It is worth noting that keywords are chosen based on user intent and relevancy. The aim is to nurture the incoming traffic and provide valuable information. The same principle applies to SEO content, building content based on what the reader is interested in. 

Third step

The main challenge on a food photographer’s website is that it has limited copy; these professionals are photographers and they predominantly showcase their art and skills through images. Yaser fit keyword optimised copy on each page by adding a FAQ section and by building a blog page.

SEO content significantly boosted the overall SEO strategy and Google ranking. Consistent and relevant SEO optimised blogs really supported the website’s visibility on SERP. It is also worth mentioning that relevant content attracted relevant traffic and interested clients. 

Fourth step

Lastly, link building - an important element in SEO that is often overlooked. Building links with other websites is essential for Google to recognise your credibility and crawl your website, as well as interlinking within Jason's own website.


This SEO strategy improved overall performance on search engines.


86%

organic growth

102%

increased clicks

Results

After three months of working with Jason Spoor, he now ranks on the first page of Google for ‘food photographer london’ and ‘food photography london’. His website attracts quality traffic and leads convert to clients.

In summary, Yaser UK helped Jason:

  • rank on the first page of Google for the keyword 'food photographer london
  • increase clicks for 'food photography london' by 102%.
  • increase New Users to the website, from 116 to now 230, a 98% increase. 
  • convert 3 leads per month to clients.

Yaser UK helped Jason Spoor increase organic traffic to the website as well as visibility. The strategy achieved all of Jason’s business objectives.


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Yaser Ayub
Chief Marketing Officer
Yaser UK helped Jason Spoor increase organic traffic to the website as well as visibility. Yaser’s SEO strategy achieved all of Jason’s business objectives. Organic leads increased and the website ranks on the first page of Google.