5 Fintech Marketing Strategies For Success.
Financial technology is thriving and here to stay. Fintech companies are seeing major success, as businesses and processes are turning digital post-Covid.
Financial technology is thriving and here to stay. Fintech companies are seeing major success, as financial services need to be fast, digital and agile, especially post-Covid.
Think of the success of Monzo - a banking service - or Klarna - a payment service - two successful Fintech companies that provide financial services through innovative technology. They grew fast and are two of the strongest Fintech companies in the market.
Running a Digital SEO agency specialising in the Financial services and Fintech industry, I know how to give you the right advice to kickstart your growth and scale as a young SME or startup.
In this post, I will be introducing you to 5 Fintech marketing strategies that I think work best:
- Become fully digital.
- Content is still king.
- Be bold with your branding.
- Interact and engage with your customers.
- Invest in your SEO and PPC
What are the best strategies in Fintech marketing?
Become fully digital
Fintechs are different from traditional financial businesses as they offer an easier and faster service, using technology.
Digitalisation, processes moving online and people accessing information mostly on the internet, are a clear indication that your Fintech should be part of this online world too.
It is important that a fintech marketing strategy is fully digital because:
- 61% of consumers don’t return to a website that wasn’t accessible on mobile.
- And instead, 40% of consumers visit a competitor’s mobile website to find a solution to their problem.
Ensure that your services are easily available and accessible on a mobile, that the app doesn’t glitch and works well, and that your website runs smoothly both on desktop and on mobile. Your Fintech should be technologically advanced and usable online.
Content is still king
Content generation and content marketing will remain strong in the future. If you don't believe it, then you're gonna miss out. Already 70% of marketing companies are investing in content marketing because they understand that content is king.
Innovative technology in finance needs a supportive content strategy. Useful and relevant content related to your Fintech and to your services really helps with customer acquisition, and overall business growth. Blog posts, for example, are amongst the top three media tools used in content marketing for increasing lead generation and the ROI.
A good content marketing strategy is all about solving your customer’s pain with a variety of helpful content - such as video, articles, webinars, e-books - and giving them valuable information. The more value you give to your audience, the more value you will get in return.
Be bold with your branding
A good marketing strategy for a Fintech, also, relies on effective branding to empower your brand and increase awareness.
Do you really know who you are? Does your audience?
Take as an example, Monzo's unique marketing campaign. This TV campaign shows that Monzo has a distinct tone of voice and bold messaging, which elevates the whole brand. The results of the campaign tripled the number of new customers!
Be bold with your brand message and differentiate yourself from the rest of the Fintech companies in the market. One thing a lot of marketers ignore is that most Fintechs provide a similar product or service but with a different brand image.
Let me put it this way; think of branding as the packaging to your cereal. You exist on a shelf along with other cereal boxes - which are other Fintechs. Although you are a unique type of cereal, people prefer cereal boxes that catch their eye, that stand out with bright colours and logos, no matter whether the cereal is tasty or not. Your packaging and box should be bold to catch customer’s attention and pick you.
Fintech startups most often succeed with a creative and unique brand and positioning in the market.
Interact and engage with your customers
Don't forget your audience and customers. Interact and engage constantly!
You should constantly keep your customers warm and engaged with your brand, whether that would be through
- email marketing,
- social media
- comment section on your blog posts.
Really tap into the fact that customers feel the need to connect and relate to your brand.
Creating an easy communication channel with your audience is a great way to create your own little fintech community - a dedicated audience base that will promote you through word of mouth.
Customer engagement is a number one priority for any Fintech business. You not only get to know your audience and the content they consume and love the most, but also you become a more personal brand, caring for your customers' wants and needs.
As a Fintech marketing consultant, I can guarantee you that the most successful marketing strategies include attention to the customer online and offline, through interaction and constant engagement.
Invest in your SEO and PPC
As an SEO agency in London, my team and I know all about growing a Fintech company both organically and through paid advertising. However, I always advise my clients to not rely only on SEO methods or only on PPC ads.
You need to create a balanced campaign utilising both marketing methods.
Why? Because an SEO strategy will attract organic traffic and a Google Ad will attract targeted traffic. You get the best of both worlds for your FIntech.
Also, a great SEO strategy is always underpinned by keywords used in Google Adwords. I can assure you that if you utilise both marketing methods, you will broaden your digital footprint, brand visibility and increase website traffic.
Review, refine, repeat
At the end of the day, no strategy is successful long-term if you don't review it continuously and make changes accordingly. The strategies above, if you keep reviewing and refining them, the success is only going to be around the corner.
And this is coming from a marketing expert in the Fintech industry. Get in touch for more information on Fintech marketing.
Expert in SEO and with over 15+ years of experience in the Fintech industry, I share my tips and insights on how to market your Fintech successfully and how to do SEO right.