Our approach to digital email marketing automation is rooted in extensive, data-driven analysis and carefully planned actions. Our work at yaser.uk yields quality results that reflect market trends and deliver measurable growth. Data evaluation is key to a successful email marketing campaign as accurate numbers never lie. We use those numbers to create email campaigns relevant to your target group and their needs.
Our expertise in email marketing and lead generation can transform your business and make you a competitor in the market. We assist in B2B and B2C email marketing for various businesses, and help them have a strong competitive advantage and create meaningful relationships with their subscribers.
Through successful and well-planned email marketing initiatives, our clients are able to generate leads and then easily convert them into loyal customers and sales. Our approach also ensure's that all customers and potential leads feel valued, informed and engaged with our clients' brand, creating a nurturing relationship with them.
Email marketing is a great channel to self-promote without spamming, as subscribers have willingly opted-in to receive your communications. What our approach does for you is that we make your email campaigns as personal as possible, in order to encourage customers to connect and engage with your brand.
We come up with a complete email marketing strategy for your business, helping you guide potential customers down the Customer Sales funnel while keeping your existing customers engaged and feeling valued. We conduct an extensive competitor analysis to assess your position in the market and subsequently come up with a strategy that will differentiate your email automation from other businesses, and create quality email content for your customers.
We conduct a full segmentation analysis in order to assess and identify the appropriate target audience to your business. It is important to recognise who your main readers and customer groups are in order to engage with them through your email campaigns and provide them with useful and interactive content encouraging brand loyalty.
We include CRM - Customer Relationship Management - in our strategy in order to extract important data on your customers and potential leads and consequently improve your relationship with them. CRM integration also helps us understand the customer journey from subscription to sales, resulting in improving your communications and building meaningful relationships with your audience.
We do the copywriting for you too. Creating relevant and valuable content for your email marketing is what we strive for. We understand the significance of a punchy email title that will attract the reader and increase Click Through Rate, as well as the importance of delivering concise and engaging content for your subscribers.
In each email, we integrate HTML coding not only to make the email templates more visually pleasing but also to ensure it runs seamlessly on each digital device. We think it is crucial that customers have a coherent and easy user experience when interacting with your email campaign.
Test, test & test! Testing your email marketing campaigns before launching is crucial in order to get the appropriate feedback from customers, optimise accordingly and then launch it.