Unsure About Whats The Best Email Marketing Software is Right for Your Business?

Choosing the right email marketing software for you business can be a headscratching task, there are so many options out there the task can be daunting in partucular if you are a small buisness. I personally have found it a struggle becuase of the costs involved, as a small business myself finding the right software that can meet my requirments has not been easy.

Here is what I believe you should consider when selecting the email software for your business.

What to look for when selection the best email markeing software for you business.

Start by thinking about what functionalliy you want from a email marketing system, do you need an CRM, looking at marketing automation, workflows. drip emailing. Usually the more technical you want to get and as your volumes increase you more expensive it gets.

Here is a list of requirments I put together when looking for my marketing automation software for my B2B business.

1. Workflows - The ability to create workflows so I can setup an Drip Emailng Stratergy
2. CRM - A central place to store all my contact information
3. User interface - A tool that is easy to use but also comes with the functionaliy
4. Cost - As a small business cost is important so i have a budget of about £20 - £70.00 per month

Justin Brown at Primal Video

Here is a great video I came across that reviewed some of the best email marketing software out there, that I recommend a view
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Some usefull tools to try

• Active Campaign
• Convert Kit

If your a small business and looking to build a sophisticated system then i would highly recommend you test out both Active Campaign and Convert Kit, both are great I find that Active Campaign is my prefrence but why dont you give it a try.