SEO
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What You Need to Know
The term ‘SEO’ stands for Search Engine Optimisation. Now, if you’ve never even heard this term before, please don’t worry. It isn’t dark magic - it's simply the art of improving your online brand visibility and the e-commerce of your business, and it is probably the most competitive aspect of marketing today. In the UK alone there are almost two million businesses that use the internet to sell their products and services.
High SEO ranking - or "where your company positions on a Google query" - is, for any company (big or small) generally achieved one of two ways:
The ‘Pay to Display’ way (as we call it), and the ‘Organic’ way (and that's where we come in).
Depending on your company’s objectives and its traditional digital marketing strategies, the ‘Pay to Display’ method may be the quickest way of seeing your company and product come up in pole position when the search engine returns, but it's not the most cost effective. If this is the method your company currently uses to obtain that top ranking on search engines such as Google, Bing or Mozilla Firefox, there’s a good chance that this is also one of your company’s greatest outgoings.
It is also probably the case that with regard to sales conversion (the number of site visitors who become customers), and therefore your ROI, the expense of 'Pay to Display' is not fully justified. Coupled with the fact that search engines like Google change their algorithms all the time, it is absolutely essential to update or refresh your content regularly in order to stay on top of your organic SEO growth.
This is where yaser.uk can come in and make ‘that’ difference. Utilising a range of multi-disciplinary analytic techniques and creative expertise to take public awareness of your brand higher, our full-spectrum organic SEO growth will not only improve your business, but will help you and your employees further understand what drives the company’s success. This in turn helps you to maximise on more potential future opportunities.
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Yaser.uk started life as one man on a path to becoming a web designer and developer after graduating from university. Having been exposed at an early stage to the FinTech market and industry while working in The City of London, Yaser decided to turn his attention to the world of technology in finance and investment.
From there he went on to spend over twenty years, largely in the FinTech sector, assisting both startups and well established companies to reach new customers with what was rapidly becoming the most important marketing channel for almost every business - the internet.
Yaser quickly began to notice that many London based agencies in the SEO market were failing to update their services to keep up with this fast moving industry and - worse still - defaulted to the ‘Pay to Display’ SEO method as the best course of action.
The rise of these 'quick and dirty' agencies is why Yaser created yaser,uk as an independent freelance consultancy, offering only the most up-to-date SEO and digital marketing services that are always fit for purpose.
With our strict client-by-client approach to SEO consultancy, at yaser.uk we never need to fall back on templates or rely on models. Each of our client’s unique set of specific needs and objectives are dealt with on an individual basis.
We analyse the online marketplace to identify keywords. Once we have them, we flag your main competitors and make sure your content matches - if not improves upon - what they are presenting.
If you have been working with a PPC company, we analyse their accounts and find keywords and search term reports that identify the queries driving your conversions.
We run a technical audit to identify any roadblocks and discover on-page opportunities. The UX (User Experience) of the website is also analysed for opportunities to improve the code. This helps maximise the effect of fresh content and take advantage of the latest search engine algorithms.
Working side by side with you, our team will assign core KPIs (Key Performance Indicators) and create a strategy geared towards promoting the brand and its messages - all while assisting your company successfully reach its goals.
If we see on-page opportunities, our team will re-write part or all of the content to add keywords in line with recent updates to search engine algorithms. This allows us to meet current user intent and to maximise on the client’s newly revised marketing strategy.
Yaser.uk deliver creative and data driven content campaigns that not only improve the overall quality of your content, but also serves to build links with customers and suppliers organically. Just one of the positive side effects of the quality of our campaigns.
Successful organic rankings start with understanding the keywords people are searching for and embedding them into your website's content and technical build.
Our team assists clients in acquiring the right tracking and marketing attribution structure. Once in place, swift measurement of which channels are effective for reaching the client’s target audience can be initialised. We then analyse the relationship these channels have with each other and how they can be further combined to improve overall performance.
Whilst tools such as Google Adwords, Keyword Explorer & Ahrefs give insight into search volumes, they don't necessarily show what actually drives sales conversions. Running a paid search campaign with a PPC (Pay Per Click) company that looks at the historical data, metadata, and search queries reports for your company will give you the best insight into what keywords drive visibility and new sales.
In many competitive industries a good value proposition (a concise statement that describes the business and why a customer should do business with you) is important to ensure you stand out from the crowd. So starting off with a value proposition for your company, yaser.uk will deliver website and marketing content that reflects and emphasises the agreed upon proposition.
Some examples of good value propositions in FinTech are:
Starling Bank - Choose the best bank account for you.
Monzo - Banking made easy.
Revolut - Get more from your money.
More recently, email marketing has been overlooked as a great marketing channel that not only reaches out to new customers, but also keeps existing users informed and up to date. A good email strategy, combined with the other aspects of your marketing funnel, can be critical in turning your business from a regular 'going concern' to successfully increasing sales and improving ROI.
