5 ways to market your London container storage business [2022]

‍The container storage business market is a niche one, for sure.

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There's business storage for businesses to store their company files and any equipment, there's commercial storage for e-commerce businesses to store their goods and supplies, there's self-storage for personal use, and container storage where customers can put aside anything from construction tools for work, furniture, or even a vehicle.

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Marketing in this industry can seem difficult but if you know how to do it right, it is possible to build a successful storage business. Here's how to market and grow your London container storage company with these five effective marketing techniques.

SEO and Local SEO

Whether your storage site is affordable and worth the value, leads and potential customers won't know that, if your storage facilities don't appear on the first page of Google.

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SEO helps businesses rank on page one of Google and be visible in front of the right customers.

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To do SEO right, you need to:

• fix the technical issues on your website, such as page speed
• optimise your pages on relevant keywords to your property business
• create content that your customers will find useful and make your company credible
• Link building, both internally and externally.

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SEO helps your storage business grow organically, attract traffic that is relevant and convert leads more easily.

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Local SEO works the same way as SEO but optimisation of your content and website should be based on local search. London is a broad area, for your business you can be more specific with your location by providing the area. For example, keywords such as 'container storage north london' or 'container storage milton keynes' are keywords that are great for local SEO.

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PPC

PPC is recommended to work side by side with SEO for maximum results and high ROI.

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PPC attracts targeted traffic rather than organic one from SEO. This type of traffic is there because your service and product, matches their purchase intention.

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PPC is set up via Google Adwords. A budget is crucial when starting bidding on ads, as there might be a lot of trial and error moments. Preparation is key.

Email marketing

Did you know that email marketing has a high ROI and is a marketing method that brings the most conversions?

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78% of marketers believe that email marketing is important for overall company success, and that it is the best way to nurture valuable customers.

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For instance, email marketing can help a warehouse and storage business to showcase available properties, storage rooms, special facilities and commercial space. It's also a great way to be competitive with email marketing and showcase the prices of the units and offer special discounts to customers who engage with your brand.

Content marketing

Great content does not only boost overall SEO initiatives but also boosts credibility and trustworthiness between the business and the customer.

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Any business can harness the power of blogs and content creation.

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A few good ideas you can incorporate in your content strategy for your storage site:

• build blogs around the clients currently occupying your storage units, creating interesting stories around your business and being more personal with your brand image.
• describe each business and how the space is currently utilised.
• create informational blogs based on topics around storage, containers and commercial properties.

Social media marketing

Social media is a great method to use as an advertising channel for your space.

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Think of the visual campaigns you can build on Instagram and Facebook, based on creative images and videos. This will attract traffic and potential leads to your website.

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Social media is also a great channel to provide excellent customer service from. It's also great in order to engage with online users and increase their chances of converting these potential clients looking for a storage unit, to clients.

Marketing is not rocket science

Anyone can do it with the simplest tools.

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You can check out more content on various marketing methods you could utilise for your storage site.

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Learn more here.