SEO - or Search Engine Optimisation - is a process of optimising your website in order to increase 'natural' visibility and ranking on page one on SERPs. It is based on five things done right:
Resolving technical SEO issues
Keyword research
SEO Content creation
Interlinking
Building backlinks
The process includes fixing technical issues on your website such as page speed and title tags, as well as optimising the copy and the content according to the keyword research. The keyword research will show you the search terms you should be ranking for.
SEO is essential to high-growth businesses that want to generate organic leads, increase their ROI and add more value to their business.
A freelance SEO consultant can do all this and more. Work 1-2-1 with me and you'll learn yourself the ins and outs of a strong marketing strategy based on Search Engine marketing principles.