Inbound Marketing is the approach of attracting new business by utilising various forms of pull marketing initiatives. These include Search engine optimisation (SEO) with supporting content and blogs, Social Media, Events PR and More.
According to Wikipedia
“Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing, search engine optimization and branding.:In contrast outbound marketing is there marketers reach out to find customers, channels such as telesales, email marketing and direct Mail.
Inbound Marketing enables a company to be easily found by the right users.
Inbound marketing tends to lend itself for Business to Business (B2B) type businesses.
The customer lifecycle of B2B businesses tend to be longer than traditional e-commerce and the purchase value is higher for B2B. With that in consideration Startup B2B businesses tend to have lower budgets and find it initially to compete.
I have built successful B2B Inbound marketing strategies for some of the largest Financial Services and B2B businesses, each of which has used a combination of branding, SEO, PPC, PR & Comms and Marketing Automation.
"I've worked with Yaser in various ways over the last years.
He's an incredible analytical marketer
and has shown he can grow the customer base of financial brands. I hope I can continue to work with him on other projects in the future.
Whether it is SEO, PPC, PR, Branding or communications we utilise each channel to achieve your goals successfully online.
I know what is important to SMEs, my wealth of experience within the B2B industry enables me to save you money.
Marketing ROI can't be tracked?
I would be sceptical about a marketer who says you cant track a particular channel as 97% of marketing tactics can be attributed.
I employ a data driven approach to my marketing to ensure we drive quality customers to your businesses at an economical cost per acquisition as well as install the right attribution methodology so we can can measure the influence of marketing channels on each other.
Unsecured Global Fintech
Built and executed an SEO strategy that became the largest originator of new and repeat loans to the business
B2C Challenger Bank
Regional converge x2 in a 8 month period with coverage in Print, Online and Radio
Originated new business from Social media at CPA of £5.00
B2B Invoice Finance Provide
Developed that largest Invoice Finance providers search strategy online
We have helped businesses in both B2B & B2C and industries, Some of our specialist industries include:
We are specialists in marketing B2C and B2B Dental Marketing Businesses
The Fintech market might be fairly new, but it’s already generating £6.6 billion each year.
There are currently 1,600 Fintech businesses in the UK, and this is expected to double by the end of 2020. If you’re looking for a growth industry, look no further!
Financial Services and Fintech Marketing for Small Businesses
My Inbound Marketing Experience is Your Ticket to Success
With 15 years of experience building and driving customer acquisition for Fintech companies, my services are the key to your success. I have worked with, among others:
- Spotcap (B2B unsecured business loans)
- Pockit (B2C prepaid card for the underbanked)
- Touch Financial (The UK’s largest invoice finance broker)Whatever your business I am confident we can find the right digital marketing approach to successfully reach your goals.