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Yaser Ayub - Marketing Consultant London

 I Build Successful Marketing Strategies for Ambitious Businesses

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We do it together any way it works
What is Inbound Marketing

What is Inbound Marketing?

Inbound Marketing is the approach of attracting new business by utilising various forms of pull marketing initiatives. These include Search engine optimisation (SEO) with supporting content and blogs, Social Media, Events PR and More.

According to Wikipedia

 “Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing, search engine optimization and branding.[1]:In contrast outbound marketing is there marketers reach out to find customers, channels such as telesales, email marketing and direct Mail.

Inbound Marketing enables a company to be easily found by the right users.

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Our Inbound Marketing Services Include

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What is Inbound Marketing

I have build multiple successful Inbound Marketing Strategies for Startup businesses?

Inbound marketing tends to lend itself for Business to Business (B2B) type businesses. 

The customer lifecycle of B2B businesses tend to be longer than traditional e-commerce and the purchase value is higher for B2B. With that in consideration Startup B2B businesses tend to have lower budgets and find it initially to compete. 

I have built successful B2B Inbound marketing strategies for some of the largest Financial Services and B2B businesses, each of which has used a combination of branding, SEO, PPC, PR & Comms and Marketing Automation.

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Jasper Martins Pension Bee


"I've worked with Yaser in various ways over the last years.
He's an incredible analytical marketer
and has shown he can grow the customer base of financial brands. I hope I can continue to work with him on other projects in the future.

pension bee logo jasper martins

 We build successful Inbound marketing strategies for SME's

Whether it is SEO, PPC, PR, Branding or communications we utilise each channel to achieve your goals successfully online.

Inbound Marketing Specialist

I am a B2B Inbound Marketing Specialist in Fintech and Financial Services

I know what is important to SMEs, my wealth of experience within the B2B industry enables me to save you money. 

Marketing ROI can't be tracked?

I would be sceptical about a marketer who says you cant track a particular channel as 97% of marketing tactics can be attributed.

I employ a data driven approach to my marketing to ensure we drive quality customers to your businesses at an economical cost per acquisition as well as  install the right attribution methodology so we can can measure the influence of marketing channels on each other.

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examples of my inbound marketing

Here are some examples of my inbound marketing achievements .

Unsecured Global Fintech 

Built and executed an SEO strategy that became the largest originator of new and repeat loans to the business

B2C Challenger Bank

Regional converge x2 in a 8 month period with coverage in Print, Online and Radio

Originated new business from Social media at CPA of £5.00

B2B Invoice Finance Provide 

Developed that largest Invoice Finance providers search strategy online


We have helped businesses in both B2B & B2C and industries, Some of our specialist industries include:

Dental Marketing

Dental Marketing

We are specialists in marketing B2C and B2B Dental Marketing Businesses

Dental Marketing

Fintech and Financial Technology marketing for small businesses

Financial Services & Fintech

The Fintech market might be fairly new, but it’s already generating £6.6 billion each year.

There are currently 1,600 Fintech businesses in the UK, and this is expected to double by the end of 2020. If you’re looking for a growth industry, look no further!

Financial Services and Fintech Marketing for Small Businesses


Law Firm Marketing

From Law Firms to e-commerce, we have experience in building brands and driving new business for Lawyers and online legal services.

Law Firm Marketing
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Your Search for an Inbound Marketing Specialist is over.

My Inbound Marketing Experience is Your Ticket to Success

With 15 years of experience building and driving customer acquisition for Fintech companies, my services are the key to your success. I have worked with, among others:

- Spotcap (B2B unsecured business loans)
- Pockit (B2C prepaid card for the underbanked)
- Touch Financial (The UK’s largest invoice finance broker)Whatever your business I am confident we can find the right digital marketing approach to successfully reach your goals.

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