Fintech Marketing Case Study

Tap.Global approached Yaser UK for a professional SEO service that increased organic traffic to the website by 100% in just 8 months.
Yaser Ayub
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November 3, 2021
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Tap Global





Who Tap is

Tap.Global is a cryptocurrency app allowing its users to trade in major crypto exchanges within the Tap app. The app also comes with a Prepaid Mastercard for users to conveniently use their assets to pay, as anyone would use their bank card.

Yaser was tasked to grow their organic traffic and help Tap.Global gradually increase their organic leads. Although the company is well-established in the industry, it hit a stagnant point leading them to Yaser's business for SEO optimisation and ranking. Yaser's considerable experience in the Fintech industry fuelled Tap.Global's marketing growth in just 8 months.

The SEO strategy tailored to Tap's business goals included:

  • main focus on developing an effective SEO & Content strategy for this established Fintech. The specific approaches will be discussed further down.
  • The unique keyword strategy generated 100% organic growth to the website with results visible in just 8 months.

Tap's organic growth during their first year with Yaser UK.

The SEO steps Yaser UK followed

First step

After an initial consultation call with Tap.Global and before developing a Keyword strategy, Yaser conducted a competitor analysis to understand the competitive environment this Fintech company is operating in. A competitor analysis is crucial before defining the keyword strategy, in order to understand the keywords competitors are ranking for on Google and understand their success. 


Second step

A technical website audit was also fundamental to ensure all website operations in regards to SEO were running smoothly - the faster your website is, the better. A good website should run seamlessly for increased customer retention and decreased bounce rate. A website's SEO is affected when the website does not run smoothly and Google cannot index it easily.  


Third step

SEO strategy development followed. It is based on extensive research and evaluation of keywords currently being used in the cryptocurrency industry that would be beneficial to Tap.Global's website optimisation. It is also based on competitor keyword analysis. After assembling all the necessary keywords in a file, website optimisation ensued. 

Fourth step

Lastly, an SEO content strategy was also included in Yaser's services, mainly to publish relevant and useful resources in order to keep organic leads engaged with Tap.Global. The content is optimised based on the keywords in the SEO strategy, to drive leads to the website. Effective link building was mainly accomplished on content.


organic growth


increased new leads


The SEO strategy was successful in hitting targets, driving lead generation and increasing organic growth, with results showing in the first 8 months for this established Fintech company.

Organic users to the website gradually increased over a period of time. Extensive growth can be observed after 8 months of applying the SEO strategy and optimising Tap.Global's site according to the relevant keywords.

The Fintech industry is an immensely competitive market. To survive this ever-changing environment, it is crucial that a Fintech is able to follow and adapt to current trends and try new strategies. For Tap.Global, they are already in the next phase of planning their marketing impact in the industry, with Yaser.

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Yaser Ayub
Chief Marketing Officer
Yaser UK succeeded in delivering excellent results in increasing organic traffic for Tap.Global - through SEO only - generating new leads and ranking high on Google.