Fintech Marketing Case Study: Tap.Global

Growing Tap.Global's organic traffic.

Tap.Global is a cryptocurrency app allowing its users to trade in major crypto exchanges within the Tap app. The app also comes with a Prepaid Mastercard for users to conveniently use their assets to pay, as anyone would use their bank card. Yaser was tasked to grow their organic traffic and help Tap.Global gradually increase their organic leads. Although the company is well-established in the industry, it hit a stagnant point leading them to Yaser's business for SEO optimisation and ranking. Yaser's considerable experience in the Fintech industry fuelled Tap.Global's marketing growth in just 8 months. Specifically, Yaser's background in the Fintech industry includes working for Spotcap Global and Pockit, experience which can lead any Fintech company to tangible results.

Project Highlights
  • Tap.Global was interested in growing their organic traffic and generating considerably more organic leads.
  • The unique keyword strategy generated 100% organic growth to the website with results visible in just 8 months.

  • The project mainly focused on developing an effective SEO & Content strategy for this established Fintech. The specific approaches will be discussed further down.

Process
What methods we followed and how

After an initial consultation call with Tap.Global and before developing a Keyword strategy, Yaser conducted a competitor analysis to understand the competitive environment this Fintech company is operating in. Furthermore, a competitor analysis is crucial before defining the keyword strategy, in order to understand the keywords competitors are ranking for on Google and understand their success. 

 

A technical audit was also fundamental to ensure all website operations in regards to SEO were running smoothly. For instance, a good rating on page speed affects SEO ranking positively as well as setting up robot.txt for Google indexing. 

 

SEO strategy development followed. It is based on extensive research and evaluation of keywords currently being used in the cryptocurrency industry that would be beneficial to Tap.Global's website optimisation. It is also based on competitor keyword analysis. After assembling all the necessary keywords in a file, website optimisation ensued. 

 

Lastly, an SEO content strategy was also included in Yaser's services, mainly to publish relevant and useful resources in order to keep organic leads engaged with Tap.Global. The content is optimised based on the keywords in the SEO strategy, to drive leads to the website. Effective link building was mainly accomplished on content.

Outcomes
What we impacted

The SEO strategy was successful in hitting targets, driving lead generation and increasing organic growth, with results showing in the first 8 months for this established Fintech company. Organic users to the website gradually increased over a period of time. Extensive growth can be observed after 8 months of applying the SEO strategy and optimising Tap.Global's site according to the relevant keywords. The Fintech industry is an immensely competitive market. To survive this ever-changing environment, it is crucial that a Fintech is able to follow and adapt to current trends and try new strategies. For Tap.Global, they are already in the next phase of planning their marketing impact in the industry, with Yaser.

100%
organic growth
81%
increase in lead generation

Yaser UK succeeded in delivering excellent results in increasing organic traffic for Tap.Global - through SEO only - generating new leads and ranking high on Google.

"We are extremely happy working with Yaser and the results he has accomplished so far. Lead generation was our main goal, but he went above and beyond as he assisted in the content strategy as well. We are happy to continue working together! The future looks very promising at the moment, and we're already planning the next stage of our scale up."

Arsen, Tap Global CEO
Outcome
What we impacted
  • 100% increase in organic growth with rich SEO optimisation, within 8 months.
  • New leads increased by 81%.
  • Website ranking is also considerably higher due to keyword strategy.
  • Tap.Global has become a valuable competitor in the cryptocurrency industry.

Interested?
Let's make this fly
Yaser Ayub
07764 711 726
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