E-commerce Workspace Case Study.

WoW Workspaces contacted Yaser UK to increase traffic and sales conversions by 82%.

WoW workspaces is a property business, offering warehouse, office and workshop space to small entrepreneurs and SMEs. Yaser’s responsibilities were to create a new and improved website and brand, build an SEO strategy and manage the PPC campaigns. The business goal was to create a sustainable customer acquisition funnel where customers were guided to the website through a carefully set up PPC campaign and keyword strategy as lead generation and sales conversions were important business objectives to WoW workspaces. It was an achievable challenge since Yaser UK is a specialist SEO agency with considerable experience in SEO methods and tactics, and PPC campaigning that delivers results.

Project Highlights
  • A new website was necessary for brand building purposes; the website also supports a seamless UX for optimal sales conversions.
  • Increased lead generation from Google Adwords, averaging 20 leads per week.
  • WoW workspaces was primarily interested in growing their website traffic through PPC and SEO.
Process
What methods we followed and how

WoW workspaces came to Yaser, with a unique business idea but no knowledge on how to drive traffic to the website.

Initially, Yaser focused on building a new website for this e-commerce workspace business. It was important for potential customers to have an appropriate page to review the products and offerings. This new website was also necessary for brand building. Wow workspaces now has a clear brand message and tone of voice.

The new website was built based on excellent UX techniques and navigation in order to avoid high bounce rates and seamlessly guide potential customers through the sales funnel all the way to renting a space with WoW workspaces. This approach helped increase sales conversions, meeting one important business objective. 

The next objective was organic lead generation. This was achieved through an SEO plan and strategic PPC campaigns. The SEO strategy included keyword research to boost organic ranking on Google, and technical audits such as page speed checks, indexation checks and competitor analysis. Based on keyword research underpinned by Google Adwords, Yaser built specific SEO landing pages that increased website traffic.

The PPC campaigns generated on average 20 sales conversions per week, in the first two months of running. 



Outcomes
What we impacted

All the business objectives of the marketing plan were met successfully. Yaser assisted in building a new brand for this e-commerce workspace business, redefining the tone of voice, the value proposition and the brand message. The SEO strategy helped increase organic website traffic while PPC campaigning assisted the SEO strategy in generating further leads and converting them to clients. For instance, in the first two months of running Google Adwords, Yaser converted 147 leads into sales.

147
Organic conversions within 2 months
4.5k
Impressions through PPC in June
196
Organic website users through SEO in June

Yaser UK helped WoW workspaces with their SEO strategy, PPC management and overall brand building. This marketing approach delivered excellent results and kickstarted the business's dynamic entry into the property market.

‘As an experienced Marketing Consultant, Raman came to the right place at the right time. I’m really happy with the results we’ve managed so far with the PPC campaign as it looks very promising’

Yaser Ayub
Outcome
What we impacted
  • Increased organic growth and steady lead generation through SEO and PPC.
  • High conversion rate - 147 converted leads within 2 months. 
  • Unique and strong brand message and value proposition that encourages customer retention. 
  • Increased traffic and sales conversions by 82%.

Interested?
Let's make this fly
Yaser Ayub
07764 711 726
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