WoW workspaces is a property business, offering warehouse, office and workshop space to small entrepreneurs and SMEs. Yaser’s responsibilities were to create a new and improved website and brand, build an SEO strategy and manage the PPC campaigns. The business goal was to create a sustainable customer acquisition funnel where customers were guided to the website through a carefully set up PPC campaign and keyword strategy as lead generation and sales conversions were important business objectives to WoW workspaces. It was an achievable challenge since Yaser UK is a specialist SEO agency with considerable experience in SEO methods and tactics, and PPC campaigning that delivers results.
WoW workspaces came to Yaser, with a unique business idea but no knowledge on how to drive traffic to the website.
Initially, Yaser focused on building a new website for this e-commerce workspace business. It was important for potential customers to have an appropriate page to review the products and offerings. This new website was also necessary for brand building. Wow workspaces now has a clear brand message and tone of voice.
The new website was built based on excellent UX techniques and navigation in order to avoid high bounce rates and seamlessly guide potential customers through the sales funnel all the way to renting a space with WoW workspaces. This approach helped increase sales conversions, meeting one important business objective.
The next objective was organic lead generation. This was achieved through an SEO plan and strategic PPC campaigns. The SEO strategy included keyword research to boost organic ranking on Google, and technical audits such as page speed checks, indexation checks and competitor analysis. Based on keyword research underpinned by Google Adwords, Yaser built specific SEO landing pages that increased website traffic.
The PPC campaigns generated on average 20 sales conversions per week, in the first two months of running.
All the business objectives of the marketing plan were met successfully. Yaser assisted in building a new brand for this e-commerce workspace business, redefining the tone of voice, the value proposition and the brand message. The SEO strategy helped increase organic website traffic while PPC campaigning assisted the SEO strategy in generating further leads and converting them to clients. For instance, in the first two months of running Google Adwords, Yaser converted 147 leads into sales.
Yaser UK helped WoW workspaces with their SEO strategy, PPC management and overall brand building. This marketing approach delivered excellent results and kickstarted the business's dynamic entry into the property market.