AEC Tutors is an independent, London based tutoring business that has been helping its students pass their exams for nearly 20 years. Yaser was tasked with defining and implementing an online marketing strategy to generate new enquiries, improve their SEO ranking and establish themselves as the go to centre for private exams in London. Their website was not generating many leads and all their business came through word of mouth and referrals offline. In planning the strategy it became clear that a CRM system was also needed to help manage leads and current students more efficiently, so this became part of the scope of our work.
After our initial consultation period, working together with AEC Tutors we identified that the business would benefit by us focusing our online strategy on lead generation for 'exam tutoring' and 'private exams'. Together we completed a SWOT analysis for their ongoing products and services and it was agreed they would further increase their offering by tutoring students for their their GCSE, IB, and A Level exams. A multi channel approach was implemented and a particularly highly successful Google AdWords campaign followed alongside our SEO work for these new products.
In order to increase lead generation and the number of successful conversions, both to reinforce the existing tutoring service and to provide enough clients for the new exam tutoring to reach its targets, we sought to develop and establish their SEO ranking and overall online presence. Our goal was to create a regular stream of organic traffic to the website, which was being re-designed to help with this. As generating organic traffic can often take some time, a PPC / Adwords campaign was planned and initialised as a first step towards this goal. In addition to this, we reduced focus on the channels that were performing poorly in terms of lead generation. A few additional improvements were also made to help optimise the structure of the business and improve client satisfaction. A new website was built with additional student resources including an online learning portal with a CRM system put in place to track its online and offline processes, creating transparency and efficiency for the business owner and its tutors.
"Having worked with AEC Tutors for some time prior to the pandemic we were in a fantastic position to benefit from the education sector's move towards online teaching. We have built a new & successful online tutoring service that is growing month on month. Our multi channel approach delivered growth in revenue and improved ROMI in all areas". Yaser Ayub